Let’s start with a confession. It’s about the very first time we invested in marketing. We bought a full-page ad in a large industry newspaper. We were going to make a big splash. Get the right people talking about us. And convert a torrent of leads. This was costing us…

Upsales have been a member of 1% for the planet since 2016, which means we donate 1% of the companies revenue to environmental organizations. I decided to join the organization after I read the book Let my people go surfing by Patagonia founder Yvon Chouinard, specifically after watching this video…